What are the factors that determine what a business is worth? These value drivers for closely held companies do either one or both of the following:
- Reduce risk
- Increase growth/returns
Buyers will compare a potential acquisition target’s risk and return to other available investment vehicles.
Value drivers include:
- A diverse, capable management team
- Sustainable projected cash flows
- A customer base and product/service lines with limited concentrations
- Facility appearance and location
A diverse, capable management team
One of the most important value drivers in any business is its management team. This team is made up of qualified managers with the ability to keep its employees’ interest and engagement in the company at a high level. A potential investor considers an investment in a company with leadership that brings a variety of skill sets to the table more favorable than a “one-person show.”
Additionally, an investor wants to know that the company’s management team will stick around after the sale. Companies that have a formal succession plan in place and have identified leaders from within have a stronger position to negotiate a higher price.
A recent seminar about Employee Stock Ownership Plans (ESOPs) indicated that one of the benefits of implementing an ESOP is that it fosters a sense of ownership in the company. Participants have a vested interest and actively contribute to the company’s success when the plan is implemented fairly. According to a Hewitt Associates study reported in TIME magazine, 9,000 private companies and 1,000 public companies have an ESOP. The total shareholder return for companies with an ESOP was reported at 26% vs. non-ESOP companies at 19%.
Sustainable projected cash flows
Owners must also build a sustainable operating model to grow the business and provide credible documentation (i.e., audited or reviewed financial statements) to support their performance. An investor must consider the growth of the industry in which the company operates. A question to consider is, “Is the industry that the company operates in susceptible to disruption?” Disruption due to technology can greatly hinder a company’s prospects for growth depending on its industry and the industries of the company’s customers.
It’s also important to look at historical trends for a company to determine how it has performed in a recessionary economic environment vs. a bull market. Some industries have certain key metrics that can measure a company’s performance that are called Key Performance Indicators (KPIs). How a company compares to its peers is a good indication of value and the efficiency of its operations.
A customer base and product/service lines with limited concentrations
The development of a customer base in which no single client accounts for more than 10% of total sales should be a goal. A diversified customer base helps to insulate a company from the loss of any single one. The same is true for the company’s products or service offerings. If a company relies too greatly on any one product or service, it could increase the company’s risks if that product or service became obsolete or unnecessary.
Facility appearance and location
Businesses can project “curb appeal” that is similar to the benefits in the home-buying market. A good-looking facility shows buyers that you are proud of your business in every respect and that you have made the necessary investments to keep it going. It also indicates that you have not deferred making necessary capital investments only to create future capital investment requirements for the buyer. Additionally, having a prime location is a good value driver. If a company is inaccessible to potential customers or its location hinders the timely receipt of a product or service, it could limit the growth prospects of the company.
Other value drivers
Other value drivers worth mentioning include:
- Proprietary technology or developed processes
- Market position and brand name recognition
- A historically proven growth strategy
- Developed financial controls to mitigate risks
Many additional value drivers for companies exist, but these are some of the key ones.
Ultimately, all value drivers contribute to stable and growing cash flow. It is the cash flow that determines what a buyer will offer to pay. Buyers buy cash flow, especially that which they expect to increase. In light of this, owners should:
- Implement procedures to increase productivity, decrease costs, and increase cash flow.
- Consider benefits that they receive from the company that are not necessary to the operations.
- Defer unnecessary capital expenditures for discretionary equipment.
- Monitor your company’s Internal Rate of Return (IRR).
Companies that focus on developing and/or enhancing their value drivers will position themselves to attract buyers who are willing to pay a premium!
Need help or want more information about business valuation? Contact Todd Richardson using the information below.
Corporate Finance Services
Todd Richardson leads AGH’s corporate finance services team where he works with family-owned and closely held entrepreneurial businesses that are developing exit strategies and undergoing ownership transitions. His practice includes advising on ownership transitions, including management-led buy-outs, transfers of ownership to the next family generation, sales of business operations to third parties, sales to employee stock ownership plans, and other exit strategies. In addition, Todd will also provide buy-side advice to those who are actively acquiring businesses or seeking financing for organic growth.
Todd is a certified public accountant with more than 25 years of accounting and finance experience. He worked in the acquisitions group for a company making 20-25 acquisitions a year. His work experience also includes international public accounting and the manufacturing, retail, hospitality and commercial real estate industries. His past and current community involvement includes Junior Achievement, Youth Horizons and Love Wichita, and he was named a Wichita Business Journal CFO Award honoree in 2014. Todd earned a bachelor’s degree in business administration from Washburn University.